Our website audits will reveal the current state of the content, security, and performance of your website. You will also be given clear recommendations for how these three areas can be improved to increase traffic, boost conversions and enhance your users’ experience of the site and your brand.
Most importantly, from an SEO perspective, is that website audits can help prevent your site from being penalised by Google and becoming virtually invisible online.
Google is becoming increasingly tough on websites that fail to meet its standards. Typically, these penalties often result in a website not showing up in search results and the overall online presence of the site shrinking, making it harder for people to find you.
Read more about Google Penalties, what causes them and what you can do to help your site recover.
What will I learn from a Website Audit?
A website audit will evaluate the quality of your site’s content as well as how well it’s performing technically. This means that your website audit will reveal how robust and Google-compliant your website’s infrastructure is, it will evaluate how attractive your website is to search engines, and it will show you how easy the site is for visitors to navigate and locate the content they are interested in on your website.
Search Engine Optimisation:
Your website audit will show you how well your site has been optimized for search engines. It will also expose any missed SEO opportunities, such as keyword stuffing and exact-match anchor text links. Thirdly, an audit will highlight what can be done to make your website work harder for you and improve your search engine rankings and increase the number of people finding and visiting your site.
Finally, a website audit will demonstrate the current effectiveness of your website when it comes to generating new leads and how well it converts visitors into customers. Armed with these key business insights, previously overlooked opportunities will be highlighted (such as where to add Calls To Action or helpful information to web pages), as well as exposing any shortcomings of your site’s landing pages and other key conversion pages so these can be optimised to increase conversions from visitor to customer or lead.
What’s included in my report?
Our website audits are broken down into two main sections: content issues and technical issues. There are many factors that can impact your site’s overall performance, and we examine each of these in detail including:
|Crawling issues||Keywords||Page titles|
|Content||Meta tags||Duplicate content|
|Page load time||Image optimization||Blog optimisation|
|HTML||XML site maps|
Website Audit Overview:
Here’s a simple overview of how website audits are built up:
|Is your content targeted to all relevant audience types?||Is your site responsive and mobile and tablet friendly?|
|Are you targeting the right keywords?||Are there any errors, such as page size, image compression, CSS faults?|
|How easy is it for people to find and consume your site’s content?||Are your URLs all optimised for search engines?|
|Is my content optimized for search engines and humans?||Do you have an XML sitemap?|
|Are the conversion processes (i.e. buying a product) optimized and intuitive or are you losing sales through poor design?||Is your site’s structure optimized for search engines?|
|Are your pages crawled and indexed correctly?|
Choose an SEO Package that’s right for your business
Get found in local searches to capture your customers when they are at the buying stage.
Great starter kit for new businesses as well as companies looking to boost visitor numbers.
Made for small to medium businesses looking to grow their brand & customer base nationally and locally.