Social Reports & Recommendations
Social Reports & Recommendations
Our in-depth Social Media reports help you to make smarter marketing decisions. They show you how your site is performing, where your traffic is coming from, and how your chosen keywords are climbing up the search results pages.
All this info, plus competitor insights, visitor data and advertising opportunities is presented in clean, visually-compelling customised reports that reveal the success of our SM efforts and how your audience is responding. We take the core data and turn it into intelligence about your business that you can use to make well-informed decisions about where your company should focus its efforts going forward.
Our Social Media Reports include:
Find out how interested your visitors are, where they come from and what networks they use to reach your site.
Social Media Campaign Performance:
Discover what content is sending you the most traffic and how key business terms are performing on the major search engines.
Give yourself an edge and see what content is producing results for your competitors.
Identify new advertising opportunities and how much you can expect to pay for each new click to your site.
Social Health Check:
A regular health check will help you spot issues that can result in lost business opportunities.
Get the Big Picture
Monitor the performance of your social pages and understand:
- How you are gaining new visitors,
- Where they are coming from
- What content they are interested in
- How many visitors return
- How long they interact with your content for
- How many of them eventually move over to your website
- How many of them activate the goals you’ve set up (such as registering for a newsletter, buying a product or filling out a request for quote form).
In these reports, we’ll tell you what your top referring social media pages are (the pages sending the most traffic to your website) and what content is providing the best results (along with our recommendations on how you can turn these visitors into leads).
Social Media Campaign Performance
Discover which social media content is driving the most traffic to your site, which content your followers are interacting with (which helps to identify the type of content your followers prefer and therefore engage with better) and the type of content your followers don’t interact much with (will identify areas to avoid).
We will also show you how you can increase your followers through perfecting how your social pages behave, by adding extra social media platforms, or through social media advertising.
How do your competitors use social media? What content do they produce that brings in a high level of interaction from their followers? What options do you have to gain access to those followers?
With our Social Media Competitor Insights section in the report we will show you how your competitors are using social media to drive people to their websites, how popular their content is (is anything they are producing worthy of being “borrowed” and added to your own social media campaign?), and how you can use the work they’ve done to improve your social pages!
Find out how social media can generate more conversions for your business. We will show you the costs involved in pursuing a paid Social Media campaign and the benefits to be had by going down that path.
Even if you are currently not advertising, or even on social media, this information will provide invaluable tools to help you budget for the future and set expectations of what you can hope to achieve based on real-world data from your competitors who are already using social media.
Social Health Check
Each month, we’ll run an analysis of each of your social platforms to determine how well it has performed for:
- Existing follower interaction
- Total follower increase
- The number of followers who engaged with your primary website
- The content that was shared to your social media pages from your website that your followers reacted well to.
We will integrate this with our SEO health check which will provide information on site speed, bugs and mobile compatibility – check out our full SEO reports for a more in-depth insight into your SEO strategy.
This monthly social media health check will provide information on where you may be losing followers, and clear suggestions on how you can retain more followers to improve your social page’s reach.
Choose the Social Media Package that’s right for your business
A social media strategy based on your goals, with core social media accounts created and optimised for your business
Ideal for small businesses looking for a robust social media strategy and content creation to build interest across multiple networks
For medium-sized businesses keen to capture more market attention from social media as well as richer content to drive audience engagement
A full-service plan for larger companies seeking a more refined and targetted strategy, and experienced content creators to help develop the conversations that matter
In the world of Twitter we only have 140 characters to get a message out there, so spending those valuable letters on a long url is very wasteful, and leads to people not engaging with it because there isn’t much to engage with.
Using a link shortener such as Ow.ly enables us to squash a link to as little as 10-20 characters, which leaves plenty of room to get your important messages out into the world.
We will be using the Ow.ly link shortener for all postings, as it gives us the ability to track all possible information about your links that have been clicked. It is a vital resource for tracking what your followers are reacting well to.
This is an example of an individual Ow.ly link report. Providing you insight in relation to one specific link. In each report we will provide insight on your top links, and offer guidance on how to bring your lower performing links up to the same level.
This is an example of an overall Ow.ly profile, which can be used to figure out what days your followers are more likely to click on your links. If you run multiple profiles, it offers an easy way to see what pages work best at what times/dates. If you record what posts are made on what days it also offers a wider view of the performance of all links.
As well as being able to see how your followers are using the links you put out, we can also use Ow.ly to see where you are getting the most referrals from. Once you know where you are receiving a large amount of referral traffic from, you can direct more of your attention towards that area, and improve it. Alternatively you can work to mimic that success on other websites once you are able to determine what brings the highest number of visitors to your website.
Twitter is all about getting your message out to the world in its most condensed form. If you can bring your website to the attention of potential customers with just 140 characters, then there is a high chance they’ll engage well with the content you have on your site as its much more informative than any tweet can be.
It is always important to keep track of how many followers you have along with how many people you are following, obviously the idea is that these numbers would always be rising. However regular reporting makes it simple to record your profile’s progress.
Retweets are instances where someone takes a tweet you posted, and shares it with their followers.
This is a obviously a fantastic thing to have happen. Generally the people retweeting from you will have similar interests to what you’re talking about, and, fingers crossed, their followers will too. It’s an easy way to gain instant access to a large group of previously unreachable viewers.
Twitter is built on re-tweeting. However you don’t just want to be the one having your tweets retweeted, you also need to be retweeting yourself. Numerous studies show that profiles who exclusively talk about themselves quickly die off, so it is imperative to keep a balance between sharing others’ content, and promoting your own.
Building relationships with other profiles also helps push your content much further than it could go by itself. As you start to track who is retweeting your tweets, it gives you a good base of who you should be looking to retweet yourself.
Mentions are another vital part of Twitter. A mention is where one Twitter profile writes something about another. For example, if you tweet something with @digitalpact in it, we would see that, and be able to engage with you. A mention usually results in a public conversation between two Twitter profiles.
Facebook is indisputably the social media giant. It currently has 1.2 billion active monthly users, compared to Twitter at 900 million in second place. Facebook is the second most commonly used website in the world, only surpassed by Google.com. So obviously it is important to be an active part of this network.
Our reporting will provide you with a breakdown of where your pages have the most reach, by country and city, and what countries you receive the most engagement from. This information is extremely useful in determining where your followers are, what time-zones they’re in, and obviously what language they use.
If you’ve attracted a large number of followers from a different country then it’s a good idea to produce some content for those viewers. However you wouldn’t know that sort of information without a report as there is no easy way to view that kind of data directly in Facebook.
Similarly to Twitter, our Facebook reports will always include an update on the overall summary of your page. An easy enough thing to check, but regularly recording and tracking your progress to ensure it is always improving is better handled through these detailed reports.
On top of an overall summary of your Facebook profile we will include a breakdown of your progress per post. Learn what posts are getting noticed by your viewers, and work to tweak the content you publish to match the content that provides you with the highest levels of engagement.