Social Media Audit
Social Media Audit
A social media audit is a health check of your firm’s social media presence. It will tell you how popular your content is, whether you are reaching the right people, and how you can increase your social media appeal and generate more business.
Social Media Audits – do I need one?
A social media audit will provide you with a lot of valuable and actionable information, and canals help you determine how successful your social media strategy is (are you driving conversations, announcing offers, overcoming objections or generating leads?) A social media audit from digitalpact will give you the insights to adapt your future strategies to meet the changing goals of your business.
Need a social media audit fast?
What do you get in a social media audit?
Initially, we examine 3 core areas of your social media profiles to determine how well they are performing for you:
1. What are your objectives?
A successful social media strategy, like any other strategy, needs to have clear objectives otherwise who knows what’s working? So, first off, we’ll make sure you have clearly defined goal that you want to achieve with your social media strategy.
Do you want:
- More engagement?
- Increased sales?
- Better customer care?
- Greater brand awareness?
2. Are you on track?
Now we know what you want to achieve, we will give you the data and our advice to help you determine how well your current strategy is working for you. Are you getting more engagement from your followers, are you selling more, is your customer care improving and is your brand awareness increasing?
3. Competitor Insights
Find out which social networks your competitors are using, what content is proving popular and how they are engaging with ‘your’ potential customers.
What will you learn about your competitors:
How many conversations does each post they make generate, such as comments on Facebook and Google+ and retweets?
How often is the content they post get reshared or retweeted?
How many people like each post made by your competitors? On Twitter it’s favourites, on Facebook it’s likes and on Google+ it’s the +1.
OK, now what?
Once your strategy is robust and fit for purpose, and we know what your main competitors are up to, its time to evaluate your social profiles, your content and the current state of your social media marketing:
Track increases in the number of followers on each of your social media profile and get ideas on how to capitalise on this growth!
Discover what content is the most popular, what is being shared and how many times does your company get mentioned in online discussions on your industry.
A tally of the number of times you’ve shared to a social network. The report shows the quantity of posts, and you can compare it to previous periods to see how the volume has changed over time.
Reach is the amount of people who might see a post (Facebook uses it to refer to the number of people who see a post. Twitter calls the same thing Impressions)
The sum of clicks, reshares, likes, and comments—basically every interaction one can take on a social media update (this information tells you the overall effectiveness of your tweet/post etc.
Visits to Site:
How many people come to your site from social media?
How is traffic from social networks growing compared to organic search, advertising, direct visits etc.
Social Media Giant:
Which social media network is generating the best results for your business growth and where should you focus your next efforts?
Choose the Social Media Package that’s right for your business
A social media strategy based on your goals, with core social media accounts created and optimised for your business
Ideal for small businesses looking for a robust social media strategy and content creation to build interest across multiple networks
For medium-sized businesses keen to capture more market attention from social media as well as richer content to drive audience engagement