The keywords on each page of your website are the foundation of your entire SEO strategy. With the right keywords and phrases, and an optimised website you will increase the number of visitors to your site – and that boosts sales!
It all starts with you
There are some metrics that every business, regardless of its size, goals or industry, should be tracking, and they include:
Your current keyword ranking is an indicator of your business’ real-time health status on Google, Bing and Yahoo! Once you know this, we can begin to push you further up the ladder.
We start by understanding the kinds of people (your customers) that you want to connect with, and the products or services you want to promote to these people.
Only then do we develop a set of keywords that are used in real searches by your target audience to arrive at the search-engine-friendly and user-friendly terms and phrases that will appeal to potential leads and encourage more visits to your site.
Some will be high-volume phrases but many will be higher converting, longer keyword phrases that target specific interests in your business.
You’ve got the words, now what?
Once we’ve identified the keywords that will perform best for your business, they need to be used effectively on your site if you want to capture the greatest share of internet users that are specifically interested in what you do.
Our SEO consultants will then work with you to seamlessly and naturally integrate these key terms with your existing web content. We may also recommend new pages to give your visitors the information about your services or products they are actually looking for.
The result is a website optimised not just for search engines but the people that are interested most in your business.
But then what?
SEO best practices (read Google algorithm updates) and keyword strategies are constantly evolving, as the net matures. That’s why we recommend a regular monitoring of your website’s performance. This allows us to identify the keywords that continue to generate great results, and to unearth new opportunities that can bring unexpected windfalls for your business.
Choose an SEO Package that’s right for your business
Get found in local searches to capture your customers when they are at the buying stage.
Great starter kit for new businesses as well as companies looking to boost visitor numbers.
Made for small to medium businesses looking to grow their brand & customer base nationally and locally.