Create Your Profiles
How to create Facebook, Twitter, LinkedIn (and other) major social media profiles
The ability to share your content with thousands of followers at the click on a button isn’t the only advantage of social media for business. Small and medium-sized businesses around the world have experienced how social media can significantly contribute to their success and growth.
Here’s some of the top benefits of social media for all business we’ve found from working with clients in the UK, Australia, the US and around the world:
- Learn about your audience
- Target your audience more effectively
- Find new customers
- Get instant feedback from customers
- Get ahead of your competitors
- Increase website traffic and search ranking
- Share your content fast
- Generate new sales leads
- Build your own communities
- Boost brand awareness without breaking the bank!
So, now you know why its vital to get your social media profiles accurate, interesting and relevant, let’s take a look at how we help you achieve that!
Looking for help in setting up your social media profiles?
Social Media Guidelines
Your Bio is Key
On company pages, your bios can become a powerful marketing and sales tool. You can use it to describe your products as well as to link out to your own site, plus, by putting your Twitter name or Google+ page info in the personal information section of another social network is a great way to cross-promote your company that can help you grow your social following across all the networks your currently on.
Although each bio description will differ slightly, your name should be the same on all networks for two reasons: One is that this will make it easier for people to find you, and secondly, it someone knows your Twitter name for example, they will then be able to find you on other social networks quick and easily.
Most importantly though, if you get your NAP info correct and consistent across all your profiles, Google will reward you!
By using consistent imagery across social networks, you make it easier for people to find you, connect with you, and, ultimately, trust you. If a customer is following you on Twitter and then goes to Instagram to find you, it becomes so much easier for them to find you if you use the same profile photo.
Its a similar issue with account names, (the names of your profiles should be the same across your social media profiles) as consistent imagery tends to result in profiles being easier to find and more quickly trusted.
Your photos should always match the dimensions recommended by each social network. The reason is simple, profile images such as these may be reused elsewhere on a social network.
Now let’s create your social media profiles!
Choose the Social Media Package that’s right for your business
A social media strategy based on your goals, with core social media accounts created and optimised for your business
Ideal for small businesses looking for a robust social media strategy and content creation to build interest across multiple networks
For medium-sized businesses keen to capture more market attention from social media as well as richer content to drive audience engagement
A full-service plan for larger companies seeking a more refined and targetted strategy, and experienced content creators to help develop the conversations that matter
With nearly 1.4 billion users worldwide, you’ll want to make sure that people can quickly find you and connect with your brand on Facebook. So, here’s an overview of how we set up your Facebook profile:
Facebook’s Company Pages About section includes information about the following:
• Founding date
• Release date
• Contact information
We work closely with you to complete each of these sections so that they contain the information your customers are looking for and that each piece presents your business clearly and compellingly. This is a hugely popular area for customers and prospects as they regularly look up company information via social media profiles, so getting them right is vital if you don’t want to lose out! In your “About” description of your company, we use this space to show your visitors who you are, what you do and why they should care about you.
Facebook Profile Picture: 180×180 pixels:
For business accounts, your profile image should be your logo. The logo file you use for your profile picture should, of course, be square and easy to read in both small and large sizes.
Facebook Cover Photo: 851×315 pixels:
The large image that is shown behind your profile picture gives you the chance to make an impression and really promote your business as a serious organisation on social media.
Twitter currently states it has over 285 million active users worldwide and a massive 88% of these are using twitter from their mobile to tweet upwards of 500 million tweets a day!
With so many people on Twitter via the mobiles, you’re going to be in good company. On Twitter, regardless of if you have a personal or branded (business) account, the profile area is exactly the same for everyone. But that doesn’t mean that these profiles are easy to get right. Like the network itself, your Twitter profile is an exercise in staying brief.
Here are the five fields we can help you get right:
- Website, and
- Theme colour
Your Twitter bio is limited to 160 characters (sound familiar?), so you need to be razor sharp in including only the information that people want. The bio should give your followers an straightforward idea of what you’ll be talking about on Twitter.
If you manage the Twitter account of an accountant, for example, you might want to state in your bio “Tweets about personal taxation, company tax and VAT”. This can be a strong incentive to follow you for anyone who is interested in that kind of information.
Twitter Profile Photo: 400×400 pixels:
Your profile photo should be your logo and be clear and recognizable in both small or large formats, as the same photo will be used within other people’s streams, and in Twitter’s own “Who to Follow” section on the right-hand side of your feed.
Twitter Header Image: 1,500×500 pixels:
This large photo area can be a great asset as it is the first thing most people will see when they go to your profile. So, the image used here should communicate what you do, or at least spark some interest for your followers.
In 2015, Twitter added a new tool to its network which allows you to pin a Tweet to your profile. This Tweet is probably the first thing someone will see when they get to your profile, so its a great opportunity to promote your best content to all new contacts. Ideally, the Tweet you choose should promote your most compelling content for new followers, and should include an image or a video too.
Google+ has an advertised 363 million users and a +1 button that gets hit 5 billion times per day. As it comes from the search giant itself, every Google+ post you make is instantly indexed by Google and start appearing in search results.
The fact that it is a Google product, means that it becomes easier for people to find the content they want, but also as you grow your network you can start to get your message out to the right people actively looking for it in Search.
Now, let’s look at how we create Google+ profiles!
Firstly, the small section of content under your profile picture (logo) contains the most important info about your business, such as your website at a minimum.
Second, on the About tab you can include much more information about your company, such as simple details like your firm’s contact information. However, we are going to focus on the 3 sections that really need to get spot on: People, Story and Links.
The People section shows how many people you have circled, and how many people have added you to their circles. People are more likely to follow you if they can see that a lot of other people are following you, as this adds to your brand’s credibility. So, you might want to mark these numbers are private until they increase and can be used to impress!
But don’t worry, we will work with you to make sure your profiles do their part to promote your business accurately and honestly.
This section is comprised of three different categories:
Tagline: Who are you, what do you do and why should people follow you? This section will also include the keywords you want associated with your company in search.
Introduction: This section gives people more of the information they’re after, and these introductions often include a call-to-action, such as “Add us to your circles and join the conversation!”
The third section of your story is called “bragging rights” and can be used to great effect if your achievements strike a chord with your followers.
Google+ offers a range of options to customise the information which is publicly accessible from your profile. Working with you, we consider each one for relevance and benefit to your company and how they fit with your overall social media strategy, so don’t worry we’ll make sure your profile communicates your firm the way it should.
With over 400 million users, LinkedIn is the ideal social network for brands selling to other brands, but it is also incredibly valuable for brands that sell direct to their private customers.
An optimised company page on LinkedIn can help increase the effect of your networking and prospecting for sales leads, but it will also help to establish your brand as a reputable and trustworthy organisation to individual clients and prospects too.
LinkedIn Company Pages have only a small set of information options:
• Company Name
• Company Size
• Main Industry
• Operating Status
• Year Founded
• And Location
These fields are all pretty self-explanatory or you can just choose the best answer from a drop-down menu, leaving only three sections to really think about:
This section is all about who you are, what you do, and should appeal to both prospective customers and potential new colleagues. This part should include links to your website and, a careers or job opportunities page if you have one.
You should use this section to list any key terms someone might use to look for your products or services.
This is used for any LinkedIn groups you participate in or are an administrator for. If you don’t find a group on a particular topic of relevance to your company, then starting a group here may be a great way to be perceived as an authority on that topic.
A LinkedIn Company Page has three image areas which we optimise:
LinkedIn Standard Logo: 100 × 60 pixels:
This is your standard logo and appears in a box on the top right of the page and is reused in “Companies You Want to Follow” section on LinkedIn, which is another reason to make this image shine.
LinkedIn Banner Image: 646 × 220 pixels:
This is a really useful, large landscape image and need to reach out and capture people’s attention, while telling your company story.
LinkedIn Square Logo: 50 × 50 pixels:
The square logo is used when you post updates and when users search for you, so it needs to be clickable.
What about the other social media networks?
Yes, don’t worry, our designers and social media specialists can help you set up and optimise your profiles across all of the major networks, including these below too: